Theme Builder: Simple way of elevating your brand experience

In today’s rapidly evolving digital landscape, user experience is a crucial differentiator for businesses striving to provide seamless and intuitive interactions. If you leverage ServiceNow as your IT service management (ITSM) solution, you’re already a step ahead in enhancing operational efficiency. But what if you could take it a step further? Enter the ServiceNow Theme Builder—a powerful tool designed to customize and personalize the look and feel of your ServiceNow instance working in Next Experience UI.


What is the ServiceNow Theme Builder?

Theme Builder in ServiceNow is a user-friendly application that allows you to create, customize, and manage themes across your ServiceNow platform. With this functionality, you can tailor the visual presentation of your ServiceNow instance to align with your organization’s branding guidelines, improve user engagement, and enhance overall user experience - without extensive coding!

Key Features of Theme Builder

  1. Intuitive Interface: Theme Builder offers a drag-and-drop interface, allowing users to see real-time changes as they customize colors, fonts, and other UI elements.
  2. Live Preview: Users can preview changes instantly, ensuring the final design looks exactly as intended before applying it to the entire instance.
  3. Reusable Themes: Once a theme is created, it can be saved and reused across different ServiceNow instances or shared with other teams within the organization.
  4. Brand Consistency: Organizations can ensure brand consistency across their ServiceNow platforms by customizing themes to match their corporate identity.
  5. No Coding Required: Unlike traditional methods, Theme Builder eliminates the need for extensive CSS and HTML knowledge, making theme customization accessible to a broader range of users.
  6. Consistency Across Devices: Themes created with Theme Builder are responsive and adapt seamlessly across various devices, including desktops, tablets, and smartphones. This ensures a consistent user experience regardless of the device used to access ServiceNow.

How Does It Work?

Using the Theme Builder is a straightforward process:

  1. Install Theme Builder: Opt-in to Theme Builder through ServiceNow Store for free
  2. Access the Theme Builder: Navigate to the Theme Builder within your ServiceNow instance.
  3. Select a Base Theme: Select predefined base themes that closely match your desired look.
  4. Customize Your Theme: Use the intuitive interface to customize colors, fonts, logos, and other design elements. The real-time preview allows you to see changes instantly.
  5. Save and Apply: Once satisfied with your customizations, save the theme and apply it to your ServiceNow instance.

Why Invest in Custom Themes?

Investing in custom themes for your ServiceNow platform goes beyond aesthetic appeal. It’s about creating a user-centric environment that aligns with your organizational values and enhances productivity. Custom themes can help:

  • Boost Employee Morale: A well-designed, branded interface can boost morale by providing a pleasant and familiar working environment.
  • Increase Efficiency: An intuitive and visually consistent interface can reduce the time spent on navigation, allowing users to focus more on their tasks.
  • Reinforce Brand Identity: Consistent branding across all platforms strengthens your brand identity and ensures all employees align with the company’s vision.

Comparing Theme Builder to Traditional Methods

  1. Ease of Use:
  • Theme Builder: Intuitive and user-friendly, designed for users of all technical levels.
  • Traditional Methods: Requires specialized knowledge of CSS and HTML.
  1. Speed and Efficiency:
  • Theme Builder: Rapid customization with live preview and drag-and-drop functionality.
  • Traditional Methods: Slow and iterative, with each change needing to be coded and applied manually.
  1. Flexibility and Reusability:
  • Theme Builder: Themes can be easily saved, reused, and shared, promoting consistency.
  • Traditional Methods: Reusability is limited and often requires re-coding for different instances.
  1. Error Minimization:
  • Theme Builder: Reduces the risk of errors with a more visual and controlled approach.
  • Traditional Methods: There is a higher potential for coding errors affecting the user experience.

Why Choose Theme Builder?

For potential clients considering ServiceNow, the Theme Builder represents a significant advancement in customizing and managing the look and feel of your ServiceNow instances. It democratizes the process, making it accessible to non-developers, speeds up the customization process, and ensures a consistent, error-free implementation. This not only enhances the user experience but also effortlessly aligns with organizational branding.

In conclusion, the Theme Builder is a game-changer for organizations looking to optimize their ServiceNow environments. It provides a streamlined, efficient, and user-friendly way to create stunning themes that enhance the user experience and reinforce brand identity. As you evaluate ServiceNow for your IT service management needs, the Theme Builder will be a key to applying your branding within minutes.


ServiceNow Store: Theme Builder

ServiceNow Documentation: Theme Builder

ServiceNow Creator Toolbox Webinar: Theme Builder